Ads Zalo optimizes effective advertising for beginners

Detailed instructions on how to optimize Ads Zalo ads to help beginners reach customers effectively and save costs.

About Ads Zalo

Ads Zalo is the official advertising platform of the Zalo ecosystem, allowing you to reach more than 70 million users in Vietnam. With a friendly, easy-to-use interface and reasonable costs, Ads Zalo is a suitable choice for beginners running online ads.

Why choose Ads Zalo?

1. Quality customer files

Zalo has a large number of users, mainly Vietnamese, helping you easily reach the right target audience.

2. Easy-to-use interface

Intuitive advertising management interface, suitable for beginners, no need for in-depth technical knowledge.

3. Reasonable cost

You can start a campaign with a small budget, from only 50,000 VND/day.

Forms of advertising on Zalo Ads

1. Website advertising

Display website promotion posts on Zalo News, Zalo Chat, and Zalo Official Account.

2. Product advertising

Suitable for shops selling products, helping to display products to potential customers.

3. OA article advertising

Promote interactions, followers, and messages for your OA page.

Guide to creating Zalo Ads campaigns

Step 1: Access the advertising management page

Access https://ads.zalo.me and log in with your Zalo account.

Step 2: Create an advertising account

Fill in business information, choose personal or business account type according to your needs.

Step 3: Choose advertising goals

Choose appropriate goals such as: increase website traffic, increase OA messages, increase followers, etc.

Step 4: Set up target audience

You can choose age, gender, geographic location, interests, etc. so that the ad is displayed to the right people.

Step 5: Design advertising content

Prepare attractive images, titles, and descriptions. The standard image size is 1200x628px.

Step 6: Set up budget and schedule

Choose daily budget or total budget, campaign start and end time.

Step 7: Review and run ads

The ad will be approved by Zalo within 1-2 hours. After approval, the ad will be displayed according to the set schedule.

Tips for optimizing effective Zalo Ads

1. Research the target audience carefully

Understanding your customers helps you choose the right audience and appropriate content.

2. A/B Testing

Run different ad models to compare effectiveness and optimize gradually.

3. Use clear images, attractive content

Beautiful images, attractive titles will increase click-through rate (CTR) significantly.

4. Monitor and analyze metrics

Regularly check metrics such as CTR, CPC, CPM to adjust campaigns promptly.

Common mistakes when running Zalo Ads

Images contain too many words

Misspelled or misleading titles

Choose the wrong target audience

Not reviewing content before running

Useful resources

Conclusion

Ads Zalo is an effective and accessible advertising platform for beginners. With the detailed instructions above, you can completely create and optimize your own advertising campaign to suit your business goals. Start testing today to maximize the potential of this platform!